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In January 1983, Steve Case was hired as a marketing consultant for Control Video on the recommendation of his brother, investment banker Dan Case.
In May 1983, Jim Kimsey became a manufacturing consultant for Control Video, which was near bankruptcy.
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The terms of the deal called for AOL shareholders to own 55% of the new, combined company. The new company was led by executives from AOL, SBI, and Time Warner.At one point, 50% of the CDs produced worldwide had an AOL logo.Over the next several years, AOL launched services with the National Education Association, the American Federation of Teachers, National Geographic, the Smithsonian Institution, the Library of Congress, Pearson, Scholastic, ASCD, NSBA, NCTE, Discovery Networks, Turner Education Services (CNN Newsroom), NPR, The Princeton Review, Stanley Kaplan, Barron's, Highlights for Kids, the U. Department of Education, and many other education providers.The technical team consisted of Marc Seriff, Tom Ralston, Ray Heinrich, Steve Trus, Ken Huntsman, Janet Hunter, Dave Brown, Craig Dykstra, Doug Coward, and Mike Ficco.In 1987, Case was promoted again to executive vice-president.